Hormones in summer are always restless, and all kinds of perfumes come to the nose. Small fresh, black-haired women and motorcycle men all over the street ... The illusory smell comes one after another, as if to announce that "the summer when perfume must be sprayed is coming again"! Let's take a look at the latest three perfume advertisements this summer with perfume control. Aside from the brand, which one can only capture your heart?

　　Xiao Qingxin, look over here!

　　-Dior takes you in wonderland

　　Since Dior launched the "Secret Garden" microfilm and advertising blockbuster filmed in Versailles, fans have been full of praise. As a result, Dior Addict Charming eau de toilette also launched a brand-new advertising blockbuster in the style of "Love Versailles". In the film, the punctual elf enters the dreamy mysterious realm of Di from a magic mirror, and starts a fantastic and poetic sensory journey to pursue his own scent in the dreamy flowers.

　　It continues the style of Dior's blockbusters-in the fog, but it doesn't matter. What you want is this illusory feeling. Isn't that the existence of perfume? Moreover, from beautiful women to castles to flowers, the artistry and appreciation of this commercial film can be called five-star, which is enough for small fresh people!

　　Film director Moni? Harmony Korine and photographer Ryan? Ryan McGinley teamed up to perfectly capture the free, casual, sexy and charming image of Dior's charming heroine. They used the lens to show her youthful vitality, smile and adventurous spirit.

　　Unrestrained young people love sexy!

　　-CK ONE staged "XX Gate"

　　This is a hot advertisement just launched on the occasion of ck one20's 20th anniversary. Ambiguous tone, the picture that I want to cover up, just like my teenager said that I can't hold it! Especially in the first 20 seconds, people mistakenly thought that a "XX Gate" video was leaked.

　　No way, ck one is so straightforward and sexy that even those young people who never use perfume can hardly resist his gravity. In this commercial, we can see a group of young people with independent personalities, who are performed by musicians, rookie models and artists. Among them, TAEYANG, a member of Korean group BigBang, who has been abroad for a long time, is a little unconventional, but just a few seconds is enough to kill a bunch of teenage girls.

　　The film is directed by photographer Mario Sorrenti, and the background music is created exclusively by electronic musician Evian Christ.

　　Don't sell sexy and sell insight!

　　-men's fragrance is analyzing women.

　　AXE, owned by Unilever, is the best at showing off sexy, but this time they have found another way to analyze women with you. Yes, a brand selling men's fragrance deeply analyzes women with you!

　　In a pile of perfume advertisements that are illusory and show off feelings, it is rare to see a few advertisements that are "reasonable" with you, so you will think it is different. "You think women are fickle and incredible. Try AXE RANDOM men's fragrance, which will make you even more incredible."

　　In addition to the MV style of the whole commercial, a little helpless humor runs through it, and the soundtrack adds a lot to this film.

　　This film was produced by Ponce in Argentina and directed by Juan Cabral.