Sephora released exclusive new products in spring and summer and global beauty trends for the first time.

　　Sephora, the global high-end beauty retail giant, released the new season beauty trend for the first time in the cloud, and broadcasted it simultaneously on the three platforms of WeChat applet, Tmall and JD.COM, once again innovating and practicing the omni-channel concept of "authentic retail".

　　Sephora selected more than 100 exclusive spring and summer new products and word-of-mouth classic items from 43 brands to help China consumers grasp the international makeup trend and explore the endless possibilities of beauty.

　　Drawing on the cutting-edge beauty trends from the runway of the international show, Sephora Meili's master team deeply interprets the six trends, independently creates and meticulously creates 12 personalized creative makeup styles, shows the avant-garde style of the brand, and inspires beauty lovers' makeup inspiration.

　　April 23rd, 2020, Shanghai —— Today, Sephora, a global high-end beauty retailer, released exclusive new products and global beauty trends in spring and summer of 2020 for the first time on the authoritative synchronization cloud of WeChat applet, Tmall and JD.COM. With profound professional accumulation, Sephora draws the cutting-edge beauty trends from the runway of the international show, and deeply interprets the six beauty trends with its team of beauty masters. At the same time, it unveiled more than 100 new products and word-of-mouth items exclusively sold by its 43 brands, and led China consumers to visit the United States to explore the power of beauty and make beauty explosive.

　　2020 Sephora exclusive new products in spring and summer and global beauty trend cloud conference

　　"This is the first time that Sephora has jointly released the international cutting-edge beauty trend with three mainstream platforms. It is a bold innovation in the high-end beauty industry and another successful interpretation and practice of Sephora's omni-channel concept of' authentic retail'." Ms. Chen Bing, General Manager of Sephora China, shared: "Sephora has been in China for more than fifteen years. In the past fifteen years, we have been holding the initial intention of Meili to select and incubate niche brands. Through this cloud conference, we hope to make the international cutting-edge beauty trend within reach, deepen consumer interaction, and continue to use the omni-channel platform to bring exclusive beauty experience to China consumers. "

　　This trend cloud release shows 12 makeup styles independently created and created by Sephora Meili's master team, which are avant-garde or daily practical. The creativity presents six international makeup aesthetic trends from the forefront of the international T-stage, such as "glowing girl", "rainforest adventure", "environmental protection first", "targeted skin care", "interesting braids" and "fragrant flowers".

　　Glowing girl

　　Like all beautiful things bathed in the spring sunshine, the girls on the runway are also shining this season, or shining with jelly texture, or glowing with brilliance. Glowing texture can't be separated from a clear base makeup. AMAZING silky concealer liquid foundation can be used in one tube, and silky milky concealer can effectively reduce eye edema and cover dark circles, and can maintain the skin's moist and bright feeling. Good basal skin only needs to be smeared with a layer of newly upgraded Meiyinaduo Whitening Cream, which can protect the skin from external pollution, whiten and lock water, and natural blemishes. The five functions make the skin shine easily. Brush the extra-long soft bristles with Beautyblender fairy queen's double-headed honey and dip in BY TERRY hyaluronic acid skin care soft focus honey powder. The fluffy and fine powder can easily create an air makeup feeling. Gently brush the cheek with the Benefit Belle Ling Fei Xing Meng band's facial makeup plate, and create a salty and sweet multi-makeup, which instantly brightens the heart-stirring vitality. Nudestix Feather Poems are brightened by Yingrun Brightening Liquid # Pearlescent Angel, which reflects the lasting light dissolved in the skin. Then it is decorated with Sephora's rich lip glaze to light up the "DuDu" sexy, and the transparent polarized texture makes girls have jelly-like attractive lips for one second.

　　Glowing girl-left: show makeup, right: daily makeup

　　Next: Sephora's exclusive beauty in the spring and summer of 2020

　　Rainforest adventure

　　Nature is an inexhaustible source of inspiration. This spring and summer, it is better to focus on the tropical rain forest and feel the magic of the creator. This spring and summer will start a visual color adventure. Shu Uemura Shu Uemura's eye shadow color plate 2020 limited edition red-blue plate collides with bright and bright colors such as indigo blue and vitality orange to create a hot and energetic makeup in summer. STAGE Q Shi Ting Ji Kou City Travel Eye Shadow Disc # Lapland seeks inspiration in nature, and creates a deep and unique exotic style of eyes with aurora dazzling blue. MARIE DALGAR COLOR STUDIO Marie Daijia Color Studio Sunlight Engraving Jingjing Lipstick Platinum Tube has created 8 new orange tones, which improve lip lines with fruit oil essence and bloom the rich lip color of pioneer trend.

　　Rainforest adventure-left: show makeup, right: daily makeup

　　Next: Sephora's exclusive beauty in the spring and summer of 2020

　　Environmental protection first

　　The concept of environmental protection has changed from a slogan to a normal life. Regarding sustainable development, the beauty industry has its own efforts. The original intention of CHA LING brand is to protect Yunnan rainforest, and its famous "Xiaojin Bottle" Chaling Essence Dew combines the high-concentration extracted ingredients of Yunnan local ancient tree Pu 'er tea, instantly rejuvenating and brightening. Algenist Aojieni cultivates iconic algae components in the laboratory to reduce environmental pollution and damage. Its algae oligosaccharide skin guard essence enhances the skin barrier with high concentration of polysaccharide and acid components, and improves the dull skin problem. Some products of Sephora Pleasant Skin Care Series, which focuses on environmental protection, are made of sugarcane residues, which are degradable and pollution-free. Appropriate Herbal Tang, which focuses on the research of royal skin care products in the Tang Dynasty, insists on using more natural Chinese herbal ingredients and avoiding complexity in packaging to reduce pollution. Adhering to the principle of "respecting the environment" in brand promise, Oushu adopts green technology to reduce waste generation through recycling, and its packaging also adopts biodegradable environmental protection design. Leanon uses 100% environmentally-friendly degradable plant fiber membrane, and does not contain any preservatives. The essence is completely sealed and once revitalized with water, it is like fresh production.

　　Environmental protection first-left: show makeup, right: daily makeup

　　Next: Sephora's exclusive beauty in the spring and summer of 2020

　　Targeted skin care

　　The hot sale of component party products is the common product of modern people's fast-paced life and the upgrading of young people's skin care concept. Compared with a bottle of full-effect products, accurate formula design can directly hit the pain points of consumers' skin care. Exclusive triple hyaluronic acid? Esthederm's water-filled hyaluronic acid mask, which is blessed by two major invention patents of "water light" and "true cell water", can bring an instantly visible moisturizing and filling skin feeling. PTR Petrov moisturizing cloud bubble mask with high concentration of hyaluronic acid captures 1000 times of self-weight moisture in the air and injects strong living water energy into the skin at all times. Face Symbol molecular paradise squalane nourishing and repairing mask uses squalane essence to form skin "protective film" to maintain skin barrier elasticity and fullness. Oleva+ Orofi blue copper-titanium crystal repair mask is aimed at damaged skin, blended with the highest concentration of 99% high-purity blue copper-titanium in the industry, and ready for "glass" muscle first aid. Elemis Alime Marine Collagen Firming Essence Cream is specially designed to create an "oxygen bar" for young mature muscles, and multiple antioxidant nutrients bring a remarkable wrinkle-smoothing effect for 14 days, which is the "bull's-eye" of anti-aging. "21-year-old essence" Caudalie Ou Tili distinguished bright time essence condenses four exclusive ingredients, showing the lifting and firming effect visible to the naked eye. Lancaster Lancaster mist sunscreen spray SPF 30 PA++adopts patented multi-dimensional spectral protection technology and multi-dimensional antioxidant compound formula to fully protect the skin from indoor and outdoor light aging.WEI Blue Beauty Lightweight After-sun Repair Moisturizing Gel contains a variety of natural herbal extracts, which can replenish water in time to stabilize the skin and effectively alleviate the photoaging phenomenon of the skin caused by sunlight. Brand-new upgraded Skin INC Siqiying Five-Light Rejuvenation Portable Optimization Beauty Instrument, the compact instrument has its own five-spectrum beauty mode, which can be matched with the essence of different ingredients to directly attack skin problems, bringing personal tailor-class beauty feeling. LAB Series Langshi Moisturizing Repair Lotion provides targeted solutions for men's skin care. The unique core technology of Langshi, Hydra2GTM technology, magically absorbs environmental moisture like a magnet, bringing 72 hours of long-term water locking effect. Remember to use Jack Black pure daily cleanser for deep cleaning before skin care, restore clean water and moisturize the muscle base.

　　Targeted skin care-left: show makeup, right: daily makeup

　　Next: Sephora's exclusive beauty in the spring and summer of 2020

　　Interesting braids

　　The vibrant twist braid returned to the show. Whether it's a single braided hair with the ultimate texture or a double braided hair with playful personality, fashionable braiding can always be an eye-catching weapon on the streets in spring and summer. Percy&Reed's zero-touch, glossy shampoo-free spray allows you to enjoy the salon-level hairdressing experience at home. The special formula makes this shampoo-free spray not only have no powder feeling, but also care for scalp health, making braids and bangs fresh and shiny at all times, while keeping full of air. Sephora Aloe Vera Anti-Hairiness and Pitaya Glowing Sleep Hair Mask are essential treasures for lazy people. The two essences are specially designed for different hair quality needs, so that the hair can be repaired and nourished all night during sleep, and the next morning, it will feel exceptionally soft and bright textured hair.

　　Fun braids-left: show makeup, right: daily makeup

　　Next: Sephora's exclusive beauty in the spring and summer of 2020

　　Xiang yang Bai Hua

　　Orange flower, jasmine flower, gardenia flower, tuberose and lily flower all belong to the white flower tune, and the white flower tune with "fairy spirit" can best reflect the gentle and emotional temperament of women. Press the fragrance of a pump of white flowers, as if plunging into the path of jasmine or gardenia, which is intoxicating. In the coastal holiday eau de toilette in Ibiza, LOEWE, lily and gardenia bring a feeling of flowers and water, and there is a free and easy attitude, like a girl in a white dress standing in the bright sunshine. MOSCHINO Muschino Xiong Er perfume starts with clear oranges and sweet green apples, and then leads to elegant and pure jasmine fragrance, which is sweet, warm and intoxicating. Let Narciso Rodriguez Narciso Rodrí guez be fascinated by the lady's light essence, interpret the mysterious power of understanding the essence around musk, and release the pure and elegant warm fragrance with pure white orange blossom and jasmine, showing the charming nature of women.

　　Fragrant flowers-left: show makeup, right: daily makeup

　　Next: Sephora's exclusive beauty in the spring and summer of 2020

　　As a pioneer in the high-end beauty industry, Sephora China's release of beauty trends has become a brand event twice a year. In addition to the international cutting-edge beauty trends, dry goods full of makeup interpretation and beauty tips, the cloud conference was the first to unveil the exclusive new brands to be stationed in Sephora China-Elemis Alime, a British professional spa skin care brand, BY TERRY, a French "Gaoding" beauty brand, and Inoherb Tang, a high-end skin care national brand jointly hatched by Sephora and Appropriate Herbal Medicine.

　　"Sephora will continue to pay attention to the demand of China consumers for high-end beauty cosmetics, and through the release of exclusive new products and beauty trends in the new season, it will attract high-end beauty products from all over the world for China consumers, bring more cutting-edge products and better service experience," said Ms. Zhao Yi, vice president of marketing of Sephora China. "We hope that all people who love beauty can break the inherent concept and redefine their own beauty with us, so that the power of this beauty can be triggered anytime and anywhere."