YSL Saint Laurent Beauty Makeup was born to shine Music Party and Tmall Super Brand Day kicked off.

　　As a pioneer in the beauty industry, YSL Saint Laurent Beauty has always been on the pioneering road of leading the trend, refusing to compromise and breaking the shackles, and the musical elements deeply rooted in the brand DNA are constantly vividly interpreting rock, sexy, young, avant-garde, bold and free. Music is endless and shining. With the wave of rock and roll music, YSL Saint Laurent Beauty Cosmetics was inspired by the energy gas station. On April 12 -14, YSL BEAUTY STATION was built in the United States, which was presented on the Palm Springs Highway and became an unprecedented landscape, attracting the attention of beauty lovers on California highways.

　　The sunshine in California reflects the red modern sports car, showing the rock rebellion. At the same time, the YSL BEAUTY BUS parked at the same time is also made by YSL Saint Laurent Beauty's brand-new bright and pure lipstick propaganda film, which makes people feel like they are in a big movie scene in an instant. At the same time, YSL Saint Laurent Beauty's brand-new bright and pure charm lipstick also made its debut here, where the scattered and well-placed, bright and moist shining color shines brightly under the refraction of California sunshine, so that beauty lovers who come to punch in can experience the charm of being born and shining. Kaia Gerber, the global makeup spokesperson of YSL Saint Laurent Beauty, came here to incarnate YSL beauty muse, interacting with sunshine and color on the road full of enthusiasm, and started her YSL beauty adventure.

　　On April 11th, YSL Saint Laurent Beauty once again broke the routine, and teamed up with Tmall Super Brand Day to set off a lively and shining beauty music party on the other side of the ocean, singing the attitude of beauty and releasing the soul of rock and roll. This rock music party for YSL beauty lovers kicked off a new round of color revolution, and also kicked off the warm-up for YSL Beauty Tmall Super Brand Day on April 23rd.

　　That night, YSL Saint Laurent Beauty Shining Music Party attracted many stars, beauty bloggers, YSL fans and major media people around the world. Young actor Sophie, Rocket Girls 101 Sunnee Sun Nee, cutting-edge singer Lexie Liu Baixin and cutting-edge singer Dou Jiayu, friends of YSL Saint Laurent Beauty Brand, and many other guests attended the event, which made Starlight Glimmer, a party night where beauty collided with music, full of energy.

　　At the beginning of the party, Mr. David, vice president of global brand image and communication of YSL Saint Laurent, welcomed all the guests present. He said, "We have always attached great importance to the China market, and we have also seen that consumers in the China market are very young and enthusiastic. For YSL Beauty, a brand with a long history, we hope that these young consumers in China can see that our brand is constantly breaking through and innovating."

　　Later, Mr. Xing Xiachun, China Brand Director of YSL Saint Laurent Beauty Cosmetics, welcomed to the stage and delivered a speech, saying, "We are convinced that every young consumer of Generation Z deserves to shine, and each lipstick of YSL Beauty Cosmetics also has a unique fit. Music is an inseparable part of YSL Saint Laurent Beauty DNA and the soul of the brand, so we hope to bring consumers a way to embrace their dreams and express their attitudes with music. Palm springs is a place with strong musical elements, so we brought four pioneers representing China music here, combined the idea of being born and shining with music, sang from Palm Springs, California, and brought them back to young consumers in China. “

　　As a global high-quality e-commerce platform, Tmall has been committed to bringing consumers an immersive new experience through online and offline new retail innovation. From China to the United States, YSL Beauty has cooperated with Tmall Super Brand Day in a heavy overseas activity. Mr. Jia Luo, the general manager of Tmall's platform operation division, delivered a wonderful speech. He mentioned that "it is the vitality of young consumers that drives Tmall and YSL beauty to try new ideas constantly, so we meet here today, hoping to have newer and farther experiments and future with global brands in the digital age, thus bringing more new experiences and new values to consumers."

　　(From left to right: David IOP, VP of international brand communication & image; Zheng Liang, General Manager of Electronic Commerce and Digital Marketing of L 'Oré al (China) High-end Cosmetics Department; Xiuxun, Director of Tmall Brand Marketing Center; Jia Luo, General Manager of Tmall Marketing Platform Division; Sophie, a close friend of YSL beauty brand, a young actor; Jiyun, general manager of Tmall Beauty; Xing Xiachun, China Brand Director of YSL Saint Laurent Beauty)

　　The cutting-edge singer Dou Jiaqian, the cutting-edge singer Lexie Liu Baixin and Rocket Girls 101Sunnee Sunnee appeared on the stage of YSL Beauty Show, bringing wonderful performances. As the opening, Dou Jiayu brought her first show of cooperation with the brand at the party, singing the most unique and true self with a song "Fantasy" and "BEAUTY IN THE NIGHT", highlighting the fun charm.

　　Later, the cutting-edge singer Lexie Liu Baixin brought three songs: CITY LIGHTS, COCO MADE ME DO IT and ROCKSTAR. Lexie ignited another wave with her distinctive voice and typhoon, and her performance with great attitude and tension also focused all eyes on the field.

　　Rocket Girls 101Sunnee Sunnee brought the song "SUNNY". The warm and powerful performance awakened the enthusiasm of the audience, followed the rhythm and felt the shining charm brought by the combination of music and beauty.

　　(From left to right: the new singer Dou Jiayu; Cutting-edge singer Lexie Liu Baixin; Rocket Girls 101Sunnee Sunnee)

　　YSL Saint Laurent Beauty Makeup endows Generation Z with a unique shining physique. They live in the present and chase after dreams. They are not afraid of the unknown, dare to think and act, sometimes they are free, sometimes they tease, sometimes they are fun and sometimes they are fearless. YSL is convinced that every self is worth living and shining. The color of each round lipstick of YSL Saint Laurent Beauty Cosmetics is unique and suitable. With the color that is loyal to oneself, it lights up the eye-catching lip makeup, which can make every woman with different personality do whatever she wants, whenever and wherever, and release the glamour that shines.

　　As a heavy voice of Tmall platform and YSL Saint Laurent Beauty overseas, this event crossed the time difference and latitude and longitude, and once again, the close connection between beauty and music collided with gorgeous sparks, which made every young consumer feel an unprecedented strong resonance. It breaks away from the product-oriented framework, adapts to the spiritual fit between young people and brands, and conveys the values, meanings, dreams and pursuits represented by brands to fans and many consumers of YSL beauty products. YSL Beauty has brought a global vision trend and a brand-new beauty experience centering on consumers, and successfully passed the attitude of being born and shining from the international stage to the young consumers in China, which is also the breakthrough of this YSL Beauty Tmall Super Brand Day.

　　#LIVETOSHINE # Born to shine #

　　#YSL Round Tube # # Tmall Super Brand Day #