M·A·C Charm Tmall flagship store embraces "the era of high value"

　　(May 23, 2017) The first online official flagship store of M·A·C Charm, a leading global makeup brand, entered Tmall Mall, perfectly grafting the brand's unique retail experience with the new retail format represented by Tmall, and embracing the "high-value era" with vigor. While constantly improving the offline retail layout, M·A·C has been striving to break through the limitations of the counter model in business hours and geographical location. With the mission of "beauty experience is all-weather, and the colorful trend does not stop", in the Internet era, we will join hands with Tmall Beauty and consumers to experience youth and interpret beauty, and create a new online retail experience of beauty.

　　With the advent of the "high-value era", make-up has gradually become a necessary eye-catching weapon for female consumers. In the past few years, the makeup market in China has sprung up, leading the whole FMCG industry with its rapid growth. M·A·C Charm, as a world-renowned leading brand of cosmetics, has quickly won the first place in sales and word of mouth, whether it is Hua Dan bullet lipstick or small eye shadow, the fashion focus of family stars. However, the limited new products and cross-border cooperation products that are uninterrupted every year all reflect the distinctive brand tonality and its core value.

　　At present, M·A·C has opened 60 unique retail stores in 24 cities across the country, bringing unprecedented consumption experience to many China makeup lovers. In this regard, Jiang Chen, general manager of M A C brand, said in an interview with Tmall Golden Makeup Award: "The essence of M A C brand lies in the unique retail experience of offline stores. We will continue to expand the layout of offline channels, and at the same time, combine Tmall's new retail strategy and work with Tmall to create an omni-channel consistent retail experience." At the same time, M A C Tmall flagship store will learn from M A C official website, and finally create an all-round experience platform with accurate delivery, timely interaction.

　　When entering Tmall this time, M A C brand will continue its unique and outstanding brand DNA, and at the same time, effectively use Tmall's complete business ecosystem and strong data support to expand the product coverage to 667 cities in China, and perfectly present the unique brand charm and comprehensive and professional product selection of M A C charm to more users. What's more worth mentioning is that the flagship store of M·A·C Tmall is officially directly operated, with 100% authentic guarantee, more complete color number, transparent price, support for convenient payment methods such as Alipay, lightning delivery of domestic delivery, and all kinds of advantages completely kill all kinds of "unreliable" online purchasing. Consumers can finally bid farewell to the history of blood and tears of overseas purchasing.

　　The brand-new attempt of M·A·C Charm on Tmall platform really helps the brand to cross the boundaries of race, gender and time and space, master the consumption ideas and habits of young people, provide more targeted solutions and more professional product recommendations for increasingly personalized consumption demands, and release the self-trend style for every consumer and accelerate the fun.