Every year in mid-May, people who love movies all over the world will focus on Cannes, a charming town in southeastern France. As one of the largest and most important film festivals in the world, Cannes International Film Festival has gone through 64 years of history, which shows the most amazing moments inside and outside the film world to the world. On May 16th this year, this event will continue to escalate-in order to celebrate the 65th anniversary of Cannes International Film Festival, in addition to the routine film festival units, the organizers have announced that they will hold a series of celebrations during the 65th Cannes Film Festival.

　　While the celebration activities are escalating, L 'Oré al Paris, which has been the official designated partner of Cannes International Film Festival for the 15th consecutive year, has also sublimated the fashion creativity infinitely, shocking and detonating every link of Cannes Film Festival in 2012.

　　Above the classics, the trend will be created again.

　　-L 'Oré al Paris has been with Cannes for 15 years.

　　As one of the most important partners of Cannes International Film Festival, the cooperation between L 'Oré al Paris and Cannes is even longer than that of many participating film artists. In the past 15 years, L 'Oré al Paris has personally created and witnessed every highlight of Cannes International Film Festival with its endless belief and unremitting pursuit of makeup and art.

　　Cannes International Film Festival, which regards film as a respectable art, has always been a paradise for classic art films. L 'Oré al Paris, the most famous cosmetics brand in the world, also sublimated makeup into the Eden of art. It has created countless classic makeup for millions of women around the world, and gradually innovated the beauty concept of women around the world. When classics meet classics, they collide with brilliant artistic light. L 'Oré al Paris has been associated with the legend of Cannes International Film Festival for 15 years, which is exactly why.

　　It coincides with the important celebration of the 65th anniversary, and every link of this Cannes International Film has been specially set up, waiting for its stunning appearance in front of the whole world in mid-May. After learning about the brand-new ideas that the L 'Oré al Paris team will bring during this film festival, Gilles Jacob, chairman of Cannes Film Festival, publicly wrote this passage to express his supreme respect and gratitude to L 'Oré al Paris: "Cannes Film Festival and L 'Oré al Paris have been working together for 15 years. In this harmonious journey, we complement each other and move forward all the way. From the beginning of the cooperation, I knew that L 'Oré al Paris was famous for its excellent quality, advanced scientific research technology, aggressive management and elegant and beautiful spokesperson. But I didn't expect our cooperation to be so relaxed and sincere. L 'Oré al Paris kept its promise and provided timely and generous help for various artistic activities. I'm glad to see jane fonda join the L 'Oré al brand ambassador's' dream team'. She vividly proved to the world that love for life can resist aging. To this end, I want to put forward a new slogan:' Life is really interesting!' I attach great importance to the cooperation with L 'Oreal. Now, this long-term cooperative relationship has undoubtedly evolved into a sincere friendship. "

　　L 'Oré al Paris L'OR ELECTRIC Limited Collection

　　2012 is full of illusions in Cannes

　　Cannes International Film Festival has left countless classics of film art. As its closest partner, L 'Oré al Paris has always regarded Cannes as a gorgeous stage to set off a new trend of classics in the past 15 years.

　　In the past 2011, L 'Oré al Paris was here, giving the world's most expensive metal, gold, a brand-new luster. L'OR L'OR L'OR series will be a kind of tailor-made luxury beauty. With the hands of three international makeup artists (namely KARIM RAHMAN, BILLY B and RIE OMOTO), L 'Oré al Paris' noble and charming spokeswoman has created a jewel-like shining and gorgeous golden makeup, which makes her radiant. Since then, countless women all over the world have begun to smear fashionable, eternal and luxurious gold on their lips, eyebrows and nails, and their understanding of makeup has been further upgraded. It turns out that luxurious gold is not exclusive to fashion blockbusters, and L 'Oré al Paris can turn the most grand gold into charm suitable for any occasion.

　　The real classics will never stop, it will be able to conjure up infinite new interpretations with the change of time, and the real masters will always gain the latest trend inspiration on top of the classics, which comes from the classics but is higher than the classics. Therefore, ORREA LIGHT, the global color director of L 'Oré al Paris this year, will return with a strong electro-optic neon color that you have never seen before, pushing the classics to a new level.

　　The rise of post-modernism, 54 clubs, neon lights, fluorescent colors, new wave music and electronic music ... Inspired by these luxurious life in the 1980s, the L'Or Electric series in 2012 made full efforts to make the electro-optic neon color the main color of the brand-new high-tech series, passionately displaying unique color rendering effect, various bright flashing effects and gorgeous colors ... While paying tribute to the 1980s style, in order to make it more modern, L 'Oré al Paris is the first time to use the brand-new magic pearl technology, so that the color has a jumping soul for the first time, transforming different rich levels and presenting different colors due to different perspectives.

　　It is foreseeable that you will be able to witness on the red carpet in Cannes this year: the brand-new Fanze Moisturizing Lipstick Magic Charm Limited Series using magic pearl technology will bring you gorgeous lips with super shocking effect because of different lighting and viewing angles; The eye shadow series with wide eyes will make your eyes shine like stars in the night; Fenze nail polish limited edition series will be full of new colors with multiple flashes and metallic reflection effects, which will make the stars dazzle and amaze in their gestures ... It has not been fully unveiled, and this series has been predicted by the fashion industry as the latest classic in 2012. Now, the "L 'Oré al Paris Makeup Dream Team" is ready to go, with a brand-new L'Or Electric, ready to detonate the Cannes Film Festival again with stunning beauty, while countless advocates of art and beauty are waiting to experience and witness the fascinating makeup trend this season-the magic color frenzy!