October 25, 2018, Beijing.

　　Since entering China in 2005, SEPHORA has been adhering to the concept of satisfying the beauty demands of every China consumer, including nearly 100 exclusive brands and nearly 10,000 exclusive beauty products with various categories and characteristics, and has customized its own exclusive beauty solution for consumers, becoming the exclusive quality choice of thousands of beauty lovers!

　　SEPHORA, as the global high-end beauty retail authority, based on its insight into cutting-edge trends and the leading role of beauty authority, released the beauty fashion trends in autumn and winter of 2018 in September, presenting the world's hottest, hottest and latest six beauty trends simultaneously, and instantly leading the new beauty trend!

　　At this conference, SEPHORA specially selected 25 exclusive brands and exclusive sales darlings of four major trends-black technology skin care, beauty of details, shimmering skin and fun beauty, allowing you to explore the boundaries of beauty at will, freely define between the boundedness and boundlessness of beauty, bravely discover, define and create your own beauty, and create an exclusive beauty list exclusively for this autumn and winter.

　　The ingredient is to seek natural intensive cultivation first.

　　Crossing the boundary of nature, Sephora endlessly explores the mystery of the beauty of nature, resorting to the consideration of products, and showing you the most efficient, purest and most suitable refined products in the first time, taking you to perceive the ocean energy hidden in that vast deep blue and the vigorous vitality in the rain and sunshine, and carrying the beauty to the end!

　　Go deeper and deeper towards that piece of Wang Lan, and search for the magical secrets about the marine elves. ALGEINST carefully extracts the protein condensate containing a large number of microalgae oil beads, nourishing them with drops, releasing twice the plant collagen for you, and making your autumn full of vitality! Plant extract protection leader chooses plant fresh milk as the skin care formula, and combines the deep-sea red algae extracted and refined from the Baltic Sea to inject ocean power into thirsty skin and enjoy SPA-like full-effect repair. "Starting from nature, being loyal to science and feeling happy" is exactly the promise of NUXE Eurotree to every product. Cleanliness after makeup can't be underestimated. MENARD SP Meiyina Dortmund has launched a facial soap rich in mineral essence of hot springs, which is fresh, smooth, balanced in water and oil, soothes sensitive acne muscles, and presents feminine charm and elegance in details.

　　The exploration of natural intensive care can make you regain natural energy. WEI's blue beauty inspired by the wisdom of ancient Chinese medicine adheres to the brand concept of "Chinese new works, for your care", endows the skin around the eyes with a hundred flowers and honey, enhances the rich and smooth eye contour, and makes the eyes bloom with youthful vitality. Troubled by the dull and aging skin color after staying up late, OLEVA+ Olofi intimately refines the essence of small fruit coffee, improves the tiredness of staying up late, enhances the skin's water storage capacity, and makes the staying up late muscles full of water! For JUNE JACOBS Zunjipa, which advocates nature, natural skin care nutrients are the best choice. Therefore, the special collection of natural citrus essence and algae acid injects the fresh skin care magic of nature into it, replenishing water and locking water for you, and creating moist Q-elastic jelly muscles!

　　Changing seasons in summer and autumn makes the skin out of state. How can we provide effective moisturizing and repairing for the skin? Born in the star-studded Hollywood, GLAMGLOW has devoted herself to creating a private mask for the sexy skin behind the scenes in Hollywood, blending the essence of green tea with Jojoba oil, while nourishing the skin, comprehensively improving the anti-oxidation ability, removing the dullness of skin color and restoring the shimmer of skin. The leading brand of mask revolution-For Be Loved Girl dotes on girls. With the research and development advantages in the name of pet love, it brings a new concept of mineral maintenance, accurately injects lost mineral ions into the skin, and creates a tight face and strange muscles!

　　Cross-border creation of black technology aesthetics

　　The combination of science and technology and aesthetics is the most cutting-edge cross-border combination, and the collision between them gives you unexpected breakthroughs and innovations. Sephora has never stopped exploring the steps of black technology aesthetics. The release of exclusive new products in autumn and winter of 2018 will also share with you cross-border beauty and skin care products with forward-looking technology and experience. Technology empowers Meili, allowing you to experience high-quality beauty enjoyment.

　　Cross-border black technology skin care renovation interpretation, LANCASTER Lancaster takes you to enjoy the sunshine of Morocco on the Mediterranean coast, sour berry extract with RPF antioxidant compound, perfectly retaining your beauty and rejuvenating your skin. Want to fight gravity and have a rising swan neck? PTR Petrov contour firming cream helps you to reshape the face and neck curve from six dimensions as a whole, and selects the anti-aging factors in the extract of Xanthomonas, effectively weakening fine lines, firming and lifting skin, and carving clear contours. Only when you pamper your eye skin can you not be afraid of the test of time. ESTHEDERM, who has been focusing on cell maintenance for 40 years, will take you to appreciate French skin care aesthetics, agglutinate a variety of hyaluronic acid and carnosine, intensively moisturize your eyes, correct fine lines with black technology energy, and reproduce the youthful appearance around your eyes!

　　Sometimes, the high-quality experience brought by black technology will make skin care more interesting. LEANON innovates the compartment pull-tab mask packaging to enhance the experience, and at the same time, let you really feel the moist flow of mineral liquid in the water tank, enhance the beauty of skin, and create a clear and balanced feminine beauty. Sometimes, the design inspiration brought by black technology will make beauty more simple. Only when Germany and art are both "cores" can we create flawless beauty. Belloite Bello Dance, a makeup brand created by a new generation of Korean designers, perfectly combines multi-functional characteristics with stylized design, and gently wipes across the face like satin, pampering the skin. Now open it!

　　Breaking boundaries and pursuing the beauty of details

　　In the new era, body maintenance should break the inherent thinking boundaries, choose to observe oneself from a "microscopic" perspective, and pursue the beauty of details, so as to narrow the distance with the body. Give yourself a little love and enjoy the beauty that Sephora brings you!

　　The details of the body are beautiful from top to bottom and from the inside out. PERCY&REED Pei Yanli, who is committed to easily creating beautiful hair for consumers, has upgraded and launched the hair styling products again, and one dose of spray can easily solve the cleaning and care of troubled hair, so that you can enjoy the whole process of hair care wholeheartedly! "Doing the right thing" is the life principle and attitude that you should keep in mind in a modern city. DTRT Dubilev's classic protective sunscreen extracts natural plant antioxidants, helps skin resist external invasion, and gently formulates it to restore skin to a healthy and energetic state. How can there be less beauty artifacts in the detail maintenance plan? SKIN INC Siqiying's three-light beauty instrument combines LED spectrum therapy and low-frequency current technology to customize your personal beauty, and with the essence rich in deep-sea energy, it can tighten your face with one button and easily enjoy daily luxurious detail care.

　　Beyond the boundary to create shimmering skin

　　Time flies, want to keep beauty, cross the boundaries of time, and reshape flawless beauty? Sephora takes you into the beauty palace of shimmering skin! As the world's top fashion week backstage hot skin feeling state, the translucent, natural and naked feeling of low-light skin locks time in a smile, and it is always beautiful!

　　Base makeup is the foundation of all beauty, and it has always been the most essential and critical pursuit of beauty lovers. To create shimmering skin, we must not miss the delicate base makeup. STAGE Q, which focuses on bringing more beautiful inspiration and strength to young women with makeup, condenses aesthetic magic with the concept of personalization, personalization and customization, transcends the time limit and brings natural and transparent skin to everyone. ALGENIST Aojieni comes with four-color natural microalgae to repair the capacity. The delicate and light powder gives you a natural and transparent makeup feeling, and you will look good when you tap it. NUDESTIX's poems, which prefer to create natural soft-focus and nude makeup, combine the soft pink on cheeks, moist red on lips and eye-catching orange. With a little daubing, they can be lightly colored, and the warm and gentle color adds shimmer to the skin, without fear of the test of time.

　　The creation of shimmering beauty muscles must be accompanied by the blessing of those beauty machines. BEAUTY BLENDER beauty eggs bring some convenience to you in your busy work. The makeup air cushion puff made of classic pink velvet is beautiful and gorgeous, and the soft touch makes the makeup more submissive and flawless, and the shimmer is bright. The wash-free quick-cleaning spray for small bottles of travel clothes eliminates the trouble of bacteria breeding on beauty tools, is light and portable, and always enjoys the pleasure brought by beauty.

　　Boundless pursuit of fun first

　　Personality is self-confidence from the inside out, fun first, no constraints, can be wonderful! In the Ins era, there is no boundary constraint, and everything can be just for fun, with your youthful brilliance! Walk into Sephora and start a fun and beautiful journey!

　　Color is unpredictable beauty, light mix and match, and play your own color! SEPHORA Sephora, who has always been at the forefront of fashion trends, integrates her understanding of color into the Owl Star Series, or shines like a star, or winks at her eyes and plays with colors, so as to hold the "eye" colorful life for you! If you dare to be different, you can be more "colorful". MARIE DALGAR Marie Daijia Color Studio brings polarized colors with full gas field to women who dare to try and are willing to explore, and bold and dazzling gemstones and pearls bring you a sense of luster, which touches TA's eyes. MAKE UP FOR EVER, which is committed to opening the door of professional make-up to the general public all over the world, has launched a brand-new Xing Cai eye shadow tray, with three glosses and six colors, which is versatile and fun, bringing out all the makeup effects you want!

　　The wonderful taste collision, crossing the boundary of everything to achieve neutralization, and unbounded, is the best state pursued in the process of fragrance modulation. A drop of lemon between Egyptian jasmine flowers, full of the fragrance of lavender beans, Ceylon cinnamon with pink pepper, bursting into a mysterious exotic fragrance with warm atmosphere. LOEWE Loewe can always keenly capture your expectations and fantasies about fragrance. Under the fantasy starry sky, follow the nature and start the adventure tonight. BVLGARI Bulgari will take you to appreciate the seductive charm of Rome night, uncover the infatuated Xipu style, show your true self and shine in the dark night!

　　“ME,THE QUEEN！” Self-confidence and elegance are conveyed from the inside out. UNITOUCH Youliti, blessed with the Nobel Prize skin metabolism technology, has newly launched a series of Queen brand masks to reproduce the natural and bright luster of skin, publicize personality, play fun and dress up as beauty, and display your exclusive youthful brilliance!

　　Therefore, beauty can be bounded or unbounded. Among all kinds of new products exclusively included by Sephora, you have unlimited possibilities to define yourself-this autumn and winter, Sephora will open the exclusive new product portal for you in autumn and winter of 2018, carefully select and exclusively broadcast, and define your exclusive beauty boundary!