The global president of Sandra Main-Barbie Bolang brand believes: "Every spokesperson perfectly interprets the image of Barbie Bolang as a modern consumer–self-confidence, pursuit of personality beauty and definition of achievements in their own way, which is consistent with the brand's long-standing philosophy." This activity mainly promotes two classic and popular liquid foundations of the brand–Clear Makeup Foundation and Intensive Repair Essence Foundation (Cordyceps Foundation), and will launch 12 brand-new color numbers of Clear Makeup Foundation series around the world.

　　Since its inception, Barbie Bolang brand has been dedicated to providing the perfect base makeup for all skin colors. The deepest color number in the brand foundation series is Espresso, which was first introduced in 1992 when Shuying balance powder makeup strip was released, and has been used ever since. The brand's unique makeup concept stems from the intuition and precise vision of makeup artists, that is, the most authentic makeup collocation is to find the muscle background color beyond the surface skin color to the skin, thus creating a unique makeup color suitable for every woman. Furthermore, Barbie Bolang brand provides consumers with the most complete and professional foundation color matching each different muscle background color, presenting fresh, healthy and glossy skin.

　　When yara shahidi, an actor and social activist, shared the reasons for joining hands with the Barbie Bolang brand, "I think the Barbie Bolang brand can truly represent what young people in the Z era want to present:" diversity and tolerance ". This concept has been actively promoted at the beginning of the brand's creation in terms of beauty and charity. This shows that "diversity and tolerance" is not a commercial slogan, but the brand's belief.

　　Elizabeth Olsen, a Hollywood actor and producer, said, "It's great to be a member of a consistent and loyal Barbie Brown brand in such a fast-growing industry! Since the 1990 s, we have seen too many ups and downs, and this brand has always stood the test of time. "

　　China's famous actor NiNi and the brand's "first call" moment is when the makeup artist who has been cooperating for a long time is creating a red carpet shape for him. "For me, I appreciate the product quality of Barbie Bolang brand, which makes my skin shine on the red carpet all the time, and I like the new york style that is confident and true."

　　In order to actively promote the declaration of "self-confidence, truth and beauty", Barbie Bolang brand formally established the fund "The Pretty Powerful Fund" on International Women's Day on March 8th. The brand Barbie Bolang will donate 400,000 US dollars to support four charities designated by the brand spokesperson, helping to complete the purpose of the fund-to create more new futures for women and girls.

　　The cooperation of this fund will launch the first round of publicity around the world in March 2019.