YSL "wears" fragrance salon.

　　As a fashion pioneer, YSL Saint Laurent Beauty Cosmetics always leads the trend, giving contemporary women a free and independent image. Since 1964, YSL Saint Laurent Beauty has launched several classic perfumes one after another, integrating high-definition fashion into fragrance inspiration, fully explaining the unique fashion attitude of YSL Saint Laurent women. From July 28th to 30th, 2020, YSL "Wear" Fragrance Salon started a journey of high-definition fragrance in Shanghai. Inspired by the brand's classic perfume products, it unveiled the creative inspiration behind YSL perfume family with high-definition design style and immersive interactive experience. In the world of Mr. Saint Laurent's high-definition perfume, he broke through the boundaries, interpreted his attitude, creatively turned perfume into a second coat, "put on" high-definition fashion in another way, walked an independent and exquisite elegant posture, and conveyed a new aesthetic concept of fashion and fragrance.

　　Put on a suit and explore the wanton charm of LIBRE's free water

　　——ANNE FLIPO, one of the creators of LIBRE and the chief perfumer of IFF (International Flavor and Fragrance Company), was invited to the "Wear Fragrance Salon" to make a surprise appearance in the form of online connection, share the inspiration of LIBRE's fragrance making with the guests present, explain the unique fragrance blending concept, start a unique fragrance experience tour, and unveil the mystery behind the product for everyone. "I have a feminine side, but I am also very masculine. The two complement each other and allow me to choose my own lifestyle at will. " As ANNE said, she also integrated her idea of constantly breaking boundaries into LIBRE's creation, which coincides with YSL Saint Laurent's idea of breaking boundaries.

　　LIBRE Free Water will be fragrant and fragrant with lavender as the main tone, blending bright and charming orange flowers, so that the coldness and sexiness can compete with each other and collide with the feminine power of both rigidity and softness. This subversive design, like Mr. yves saint roland's integration of men's neat evening dress tailoring into women's high-definition clothing design, perfectly interprets the unrestrained brand soul of YSL Saint Laurent beauty cosmetics. In the mini garden, the guests met lavender from Leng Yan and sultry orange blossom from Morocco. On the side, they customized a personalized Shankar and sprayed LIBRE on it, just like "wearing" the water of freedom, breaking the imprisonment and spreading charm at will.

　　LIBRE Free Water not only has a unique fragrance, but also the modern bottle design conveys YSL Saint Laurent's brand concept of bold breakthrough. The giant LIBRE free water showcase perfectly deconstructs the bottle design of perfume. The side of the perfume bottle subverts the classic horizontal CASSANDRA LOGO, and the folded shape perfectly fits the corners of the bottle. Asymmetric black bottle cap with smooth gold chain shows the beauty like high fashion. The perfect combination of shining metal, glass bottle and clear perfume makes the perfume bottle become a wonderful work of art. Modern bottle design coincides with the inspiration advocated by perfume to break through gender boundaries and expand personality at will. Guests can also shoot electronic posters with a unique YSL attitude in the "Wearing Fragrant Salon" to freeze the exclusive LIBRE attitude.

　　Change into high-definition fashion and break through sensory boundaries with YSL high-definition clothing perfume

　　Open the YSL high-definition fitting room and enter the world of YSL high-definition clothing perfume. Here, in the form of a unique perfume fitting room, the creative idea and design inspiration of YSL Saint Laurent Beauty Clothing perfume series are expounded-paying tribute to Mr. yves saint roland's classic fashion style. The series of perfumes all draw inspiration from the designer's high-definition ready-to-wear design, bearing a sense of modernity, following the innovative spirit of designers, and expressing Mr. yves saint roland's appreciation of tension, unique perception of sexiness and elegant interpretation.

　　Gaoding Yidian perfume series combines material and art into one, transcending gender restrictions and breaking through boundaries through different fragrance combinations. A full range of nine perfume products were displayed on the spot-TUXEDO (smoking suit), BLOUSE (shirt), GRAIN DE POUDRE (grain pattern), JUMPSUIT (jumpsuit), elegant and profound CAPELINE (hat), CABAN (caban) paying tribute to the soul of the sea and SAHARIENNE (hunting suit). At the scene, the rare raw materials used in the perfume and the fashion materials inspired by it were also displayed, presenting the guests with a sensory feast of smell, touch and vision brought by the perfume of Gaoding Yidian. Here, you can start an avant-garde exploration journey by smelling the fragrance, so that the fragrance can dress up the skin and decorate the fashion.

　　TUXEDO (smoking clothes) Gaoding Yidian perfume

　　In 1966, when women's rights were not yet enlightened, Saint Laurent boldly created a neutral style and designed the first female smoking suit, which made it one of the most unshakable modern female styles. Free and easy neutral TUXEDO Gaoding Yidian perfume, with lush patchouli, makes people involuntarily attracted, just like a gentle hug; The sexy smell of spicy spices makes people deeply fascinated, and then excited, proclaiming the extraordinary charm of smoking clothes.

　　BLOUSE (shirt) Gaoding Yidian perfume

　　In 1962, the cotton work BLOUSE was luxuriously upgraded to a delicate silk shirt by Saint Laurent fashion masters, which broke the definition of functional clothing. Inspired by this, the Blouse high-definition clothing perfume became an extremely sexy charm weapon, demonstrating YSL's bold and free style. The sexy and charming BLOUSE high-definition clothing perfume is like a bunch of new-born roses. The main melody Damascus rose seems to be in full bloom in the early morning under the collision of fresh and moving green angelica dahurica and cool and spicy pink pepper, and exudes soft charm with infinite life energy.

　　Three best-selling star fragrances trace back to the fashion wave.

　　In addition to LIBRE Free Water and Gaoding Yidian perfume series, the "Wear" fragrance salon also opened a special exhibition area for many highly sought-after star fragrance products of YSL Saint Laurent Beauty, such as the reverse Paris perfume series, which shows the sweet and romantic side of the brand. As the first graceful perfume of YSL Saint Laurent Beauty, it boldly uses mysterious and bright Datura and deep and strong Pogostemon, inspired by Paris, romantic city, and stirs up an irresistible emotional desire for you.

　　In addition, YSL's first black Ms. Aopiaoming perfume with coffee floral notes is also on display. The rich bitterness of coffee beans and the bright and moving fragrance of white flowers form a huge contrast, which is as fierce as "rock" and as fanatical and seductive as YSL women, making people feel excited. As well as Saint Laurent Y men's perfume, it is YSL's first marine perfume with strong contrast between light and shade. It weaves a soft and sweet fragrance with warm and mellow wood tones, and the angular bottle body and the minimalist and beautiful "Y" letter are permeated with the youthful atmosphere and innovative spirit of contemporary men.

　　In the activity of "wearing incense" in the salon, every guest on the scene will be transformed into a "wearer" by an immersive experience journey, and a free and wanton fragrance journey will be started to harvest tailor-made unique fragrance fashion. In the fragrance world of YSl Saint Laurent, it is an unprecedented independent and elegant gesture to break the rules, deduce the attitude, present the originality of each product of YSL perfume family with a high attitude, show the fashion attitude of subverting the rules, feel the declaration of breaking the boundaries beyond gender, interpret the bold and avant-garde spiritual strength and release it for every YSL woman.