On September 12th, 2013, Estee Lauder held a grand party at The Solomon R. Guggenheim Museum in new york, praising the charming dual nature of modern women with the brand's newly released fragrance of Modern Muse.

　　Many outstanding figures from fashion, art, design, media and film industries and their muses attended this charming event at the end of New York Fashion Week. The performances of Mia Moretti and Margot from The Dolls became the highlight of the whole night: in the accompaniment of The Original Pites (the only brass band composed entirely of female members in the world), Margot performed the new single Southern Swing of The Dolls live, which brought an unforgettable musical experience to the guests and paid tribute to all the modern muses and elite women present that night.

　　"The Guggenheim Museum carries art, creativity, beauty, light and inspiration, and it can perfectly interpret the modern muse-both the contemporary elite women and this bottle of fragrance. So we also chose this place to shoot advertising blockbusters, "said Richard Ferretti, global creative director and senior vice president of Estee Lauder." Here, we find inspiring ways to capture the independence and confidence of the modern muse. "

　　Guests dressed up for the party that night included:

　　Modern Muse fragrance endorsement model Arizona Muse

　　Ariel Foxman, editor-in-chief of InStyle, and Drew Barrymore, his muse and cover girl of InStyle in September.

　　Amy Astley, editor-in-chief of Teen Vogue, and her muse, Academy Award Nominated Actress and Teen Vogue October Cover Girl Hailee Steinfeld

　　Glenda Bailey, editor-in-chief of Harper's Bazaar, and Gabi Perezutti Hearst, her muse.

　　Stefano Tonchi, editor-in-chief of W Magazine, and his muse and model Carolyn Murphy

　　ELLE editor Roberta Myers and her muse Savannah Guthrie

　　Joe Zee, creative director of ELLE, and his muse and model Hilary Rhoda

　　Tom Pecheux and Mary-Kate and Ashley Olsen

　　Olivier Theyskens and Constance Jablonski

　　Phillip Lim and model and actor Tao Okamoto

　　Prabal Gurung and Model Joan Smalls

　　Aerin Lauder and J. Mendel designer Gilles Mendel

　　Carol Lim, one of the founders of Opening Ceremony, and model Liu Wen.

　　Steven Sebring and model Coco Rocha

　　Anne Fulenwider and Nina Garcia

　　Leonard Lauder and Linda Johnson