360 intelligent color selection application accurately selects exclusive color numbers.

　　The 360 intelligent color selection application, which officially landed in Maybelline Tmall's official flagship store on April 10th, is the industry's first skin color adaptation beauty technology application, which was jointly created by L 'Oré al headquarters and China team, and it was chosen to make its world premiere in China. When in use, this application can scan the face and surrounding environment 360 degrees, and provide consumers with the color selection service of Superstay Maybelline giant makeup liquid foundation and FITme customized water-based liquid foundation professionally and easily through AI analysis. In addition to Tmall's official flagship store, consumers can also go to some Maybelline offline boutiques and Watsons stores. Please pay attention to Maybelline's official Weibo for detailed store information.

　　It is believed that every consumer has a deep understanding of the difficulty in choosing a color number when purchasing liquid foundation (especially online), but the solutions to this problem in the market are limited. Many factors, such as lighting, camera settings, color difference changes, etc., will directly affect the appearance of the skin state on the image, and ultimately lead to unsatisfactory color selection results. With the continuous development of personalized foundation products, consumers increasingly need effective tools to help them choose the right products. In order to solve this consumer demand, L 'Oré al Group used the most advanced computing method in the market, and it took three years of cross-disciplinary research and development, combined with professional technology from the beauty industry, computer vision system and optical system, to create this 360 intelligent color selection application. In particular, in order to make this technology accurate and feasible in the China market, L 'Oré al Group launched the China version of the adapter according to the skin types, makeup preferences and shopping habits of consumers in China, to help fill the gap in the market, promote the development of personalized foundation market, and provide consumers with a more pleasant and comfortable shopping experience.

　　* Test data: 93% of the tested consumers expressed satisfaction with the recommended color number of liquid foundation. 97.5% found the most suitable product for their skin color among the two recommended liquid foundation color numbers.

　　* The most suitable products and satisfaction are based on the comparison between the subjects and their ideal makeup after using the recommended products.