2016 is the 19th year for L 'Oré al Paris to join hands with Cannes Film Festival. L 'Oré al Paris, which has been leading the global makeup trend, will live up to people's expectations and bring you a more exciting visual feast.

　　Zero-distance contact is more realistic.

　　As a favorite makeup brand of Cannes superstars, L 'Oré al Paris will create an all-round experience of the 2016 Cannes Film Festival, presenting the infinite scenery on the red carpet and different Cannes life in 360 degrees, so that every detail can be truly felt.

　　L 'Oré al Paris will release the most exclusive, real-time and all-weather content through social networking platforms, so that all audiences can fully experience the film festival. At that time, more than 40 professional makeup artists from L 'Oré al Paris will be gathered backstage, and as many as 700 beautiful makeup models will appear on the red carpet. From the on-site makeup designer course, the interactive question and answer of stars, the life of stars in Cannes, to the 360-degree panoramic view of the red carpet in Cannes, fans can catch up with Cannes with zero time difference through social media, and feel the atmosphere of Cannes on the spot. Lucky fans also have the opportunity to go to the official hotel where the stars stay, meet, chat and take photos with top movie stars, supermodels and internet celebrities, and experience the new makeup service created by L 'Oré al Paris.

　　Cyril Chapuy, global president of L 'Oré al Paris, said: "L 'Oré al Paris has been striving to be at the forefront of digital innovation and social network interaction, and the brand's brand-new mode of experiencing Cannes in all directions is part of its performance in this respect. This mode allows everyone to experience the splendor of the film festival in real time on social platforms, and participate with the brand spokesperson through live broadcast and feel the warm atmosphere on the spot."

　　Starlight Glimmer is even more beautiful.

　　The beautiful red carpet is indispensable to the shining posture of the L 'Oré al Paris star spokesperson. In 2016, L 'Oré al Paris' star lineup became stronger, and many international superstars joined the L 'Oré al family to jointly interpret L 'Oré al Paris' aesthetic concept and the brand creed "You deserve it". China stars "Dream Team" Gong Li, Li Bingbing, Chris Lee, Jing Bo Ran and Xiaowen Qu will also appear on the red carpet.

　　As the most beautiful oriental goddess in the eyes of the public, Gong Li will attend the opening red carpet of Cannes Film Festival. She never deliberately pursues gorgeous styling, but conquered Cannes with elegant temperament. Her elegant and timeless classic styling still makes countless people move; Li Bingbing, the queen of ice and snow, will fight Cannes again. Looking back, her style is changeable but full of gas, or Leng Yan is noble or fresh and moving, and there is nothing she can't control; Every appearance of Chris Lee brings a unique style, and I believe this time she will make the public feel refreshed; Jing Bo Ran, as a handsome man, will go to Cannes again.

　　Susan Sarandon, an Oscar-winning actress and social activist, will attend Cannes for the first time as a spokesperson for L 'Oré al Paris. In addition to film and television superstars, Irina Shayk, a Russian-born international supermodel and actress, Lewis Hamilton, a new male idol F1 world champion, and Lucky Blue Smith, an angel male model, will also represent L 'Oré al Paris on the red carpet of Cannes for the first time. Blake Lively, with his own aura, will make a grand return with his new work, Coffee Commune directed by ——Woody Allen.

　　Beauty because of love hits the heart more directly.

　　This year, L 'Oré al Paris cooperated with Man Chen, the top visual artist in China, and created a brand-new visual image of the 2016 Cannes Film Festival with the theme of "LOVE". It perfectly combines the traditional elements of China and L 'Oré al Paris's independent and elegant French proposition. For L 'Oré al Paris, love needs no words, but gentle care from flawless skin and perfect hair. The notes of love are played between eyes, lips and fingers through light, shadow and color, and thus light up the red carpet in Cannes. In 2016, L 'Oré al Paris X Man Chen made a cross-border innovation in the name of "love" and passed on the concept of beauty to women.

　　The meaning of "love" is so rich that L 'Oré al Paris not only encourages women to love themselves, but also interprets the concept of "love others" with heart. L 'Oré al Paris, who is keen on social welfare undertakings, brings many domestic and foreign celebrity spokespersons to attend the amfAR (American AIDS Research Fund) charity dinner every year, which aims to raise funds for research activities against AIDS. This year, there will be a special runway show led by top models and spokespersons. Natasha, the spokesperson of L 'Oré al Paris? Polly, Du Chen? Kohloss, Soo Joo Park, Barbara? Parvin, Laura? Si Tong and Carly? Klaus and others will attend the dinner and give their full support to this charity event.

　　L 'Oré al Paris is more beautiful because of love. What kind of myth will Cannes Film Festival create under the blessing of love and beauty in 2016? Let's wait and see!