On November 10th, 2017, COVEN GARDEN joined hands with Lei Mengting, a well-known fashion illustrator, to hold the first beautiful and dreamy cross-boundary time exhibition in taikoo hui, Guangzhou. In the conceptual space that integrates fashion design and creativity, the dreamland garden that meets your eyes plays a prelude to waltz, and a dazzling collision between fashion and art begins.
As the first illustrator in China to cooperate with CHANEL, Lei Mengting's works are unique in style, full of imagination and gorgeous texture, and always permeated with a dreamy, blurred and elegant female charm, which has a subtle tacit understanding with COVEN GARDEN's exquisite and detached brand tone.
This cross-border cooperation revolves around the theme of Wonderland. Lei Mengting painted two works named Waltz and Fantasy Garden for COVEN GARDEN. The pictures are extremely gorgeous and gorgeous, and they also imply a playful "impermanence view". COVEN GARDEN designers have keenly captured this rich and exquisite picture language and thought-provoking artistic conception, and integrated its unique figures and pattern elements into clothing creation, showing fun beyond reality and vividness close to reality.
On the day of the event, COVEN GARDEN's Secret Paradise was unveiled in the atrium of taikoo hui. The outer edge of the park exudes transparent white light, and the illusion and the reality are interlaced. At the entrance, the image of the queen with green eyes is very visually shocking. She lifts the black cloak and opens the door to the secret world. Bypassing the stereoscopic glass screen, you can see the giant carousel surrounded by roses, rattan silks and butterflies. Fashion is displayed against the background of the Trojan, and the body pattern perfectly matches the whole scene.
The colorful canna is smart on the ethereal gauze skirt, and the colorful and blurred butterflies whitewash the fantasy and true girl dream. Combined with the popular design techniques such as long streamers, Ruffle flower pleats, and college wind straps, the whole series seems to be endowed with vitality, floating, vivid and dazzling, forming a beautiful picture flowing frame by frame in my mind.
Lei Mengting was interviewed by the media.
COVEN GARDEN and Lei Mengting's cross-border series attracted major media to participate in activities and experience wearing, and many stars also tried on different occasions, which triggered a hot topic. COVEN GARDEN hopes to take this opportunity to start a more diversified fashion journey, and hopes to interpret a gorgeous, exquisite and self-confident female image in the new era.
/COVEN GARDEN Brand Profile/
COVEN GARDEN, a mid-to-high-end women's clothing brand that deduces international fashion trends, is inspired by women who are both noble, elegant, independent and confident, creating exquisite and luxurious fashion space and ethereal and detached conceptual artistic conception. The creativity of three-dimensional tailoring and the design of unique fabrics are highlighted everywhere in the details, which have become the temperament expression of women in the new era under the keen and unique artistic brushwork of designers.