Paris Fashion Week in Spring/Summer 2017 will be held from September 28th to October 5th. As an official sponsor, L 'Oré al Paris will participate in styling creativity and design all the time, creating a whirlwind of beauty trends in the fashion and digital fields and leading a brand-new way of beauty!

　　Fashion is beauty, and breakthrough and innovation never stop.

　　L 'Oré al Paris Makeup, with the brand positioning of "Paris Makeup Designer", not only provides opportunities for lovers with makeup talent to realize their dreams, but also promotes and develops the original power of young designers in Paris. Therefore, in 2016, L 'Oré al Paris officially joined the French Haute Couture Association, its subordinate Haute Couture and Designers Association and Haute Couture Association, and constantly cooperated with original brand designers, hoping to open a new creative perspective.

　　Cyril Chapuy, global president of L 'Oré al Paris, said, "As an outstanding beauty brand from France, it is very exciting for our brand to sponsor one of the most representative French events. For L 'Oré al Paris, beauty has always represented avant-garde, originality and creativity. We are very happy to further strengthen our cooperation with the world's top fashion weeks and devote ourselves to supporting and cultivating the talented young designers at Paris Fashion Week, where beauty and fashion will collide with infinite sparks and inspiration and set off a new round of fashion frenzy. "

　　Inspiration collision, providing makeup modeling support for 15 big shows.

　　L 'Oré al Paris will provide makeup modeling support for 15 fashion designer shows in Paris Fashion Week, including Wanda Nylon, Off White, Carven, John Galliano, Olympia Le Tan, Yazbukey, Masha Ma, Giambattista Valli and Vanessa Seward. L 'Oré al Paris perfectly presents the designer's design concept through hairstyle and make-up, so that the makeup modeling and fashion style complement each other, making it shine and add to the icing on the cake.

　　The strongest show group, all-round presentation of fashion week charm makeup

　　L 'Oré al Paris will lead the strongest fashion week show group in history to Paris, including L 'Oré al star dream team, top supermodels, fashionistas, etc., explore Paris Fashion Week from the most professional and avant-garde perspective, share the highlights of the show in real time, and make a big secret backstage, talk to L 'Oré al Paris professional makeup designers, and analyze the fashion and beauty trends in 2017.

　　Crystal, a new generation idol, will appear in Paris Fashion Week for the first time as a spokesperson for L 'Oré al Paris. She is young, energetic and temperamental, and she has achieved a lot in fashion wear, and has her own unique ideas and styles. I believe this appearance will definitely bring you different amazing feelings.

　　In addition, L 'Oré al Paris will also use the cutting-edge holographic technology to show the makeup remodeling in 360 degrees through 3D stereoscopic imaging technology.

　　Stars gather, gorgeous gold makeup shines on the romantic night in Paris.

　　To celebrate the cooperation between L 'Oré al Paris and Paris Fashion Week, L 'Oré al Paris gorgeous gold makeup party will be held on October 2nd. On this colorful night, the fashion week star big coffee, the global L 'Oré al star dream team and the L 'Oré al Paris makeup designer team will step into the golden dance floor of the gorgeous golden makeup event together, making the night of Paris Fashion Week more radiant!