Can you listen to Bach's music, enjoy Picasso's famous paintings and smell Tommy Girl perfume on your nose at the same time? Can perfume really be regarded as an art form?
"No matter what kind of reasonable definition is based on art media, perfume definitely belongs to the category of art form." Chandler Burr said. He is a writer, an expert in perfume, and a curator of the olfactory art department of new york Art and Design Museum.
Burr believes that the art of smell belongs to both ladies' dressing tables and museums and galleries. "Works of art can arouse the audience's emotion, deep thinking and some kind of reaction," he said. "If the function of works of art is brought into full play, the audience's attitude towards observing the real world will be completely changed, and perfume also has this magical effect."
Yes, the idea that perfume is regarded as an art form is rapidly sweeping the western world. Anastasia Bruzler, the "perfume curator" of the core products of London perfume production company Illuminum, said: "Thirty years ago, photography and film were not regarded as art forms at all-now they are both justified. Perfume control thinks perfume is the same. The problem is: throughout history, perfume is different from paintings and buildings for the public. It only serves the elite from princes and nobles, idols to clergy. " She added that, as far as itself is concerned, the title of perfume has not yet reached an agreement: "We are trying to change all this."