Who is the elder sister in perfume industry?

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Update time : 2024-05-10

  Introduction: There is never a shortage of goddesses in the perfume circle, but the dispute between old and new goddesses has never been so heated. It is not only the appearance competition, but also the competition between the creativity and financial resources of the major brands behind it. Who will be the real "first sister" who laughs last this year?

  2014 is a crucial year for old rivals Chanel and Dior. Whether it's N 5 V or J'adore's true self, it will usher in a "decade". N° 5 newly released the musical film "The One That I Want", and directed by Baz Luhrmann, the director who created Nicole Kidman's Hollywood actress escape for Chanel ten years ago. Ten years later, he found the supermodel Gisele Bündchen to perform a Hollywood-style love story again. In the past ten years, the women wearing Chanel N°5 have quietly changed. From giving up love for career to working at home now, N 5 women are more and more comfortable. The director captured their bits and pieces with the lens, trying to evoke the resonance of women at present, which may also be the key point of N 5' s timeless and fearless time. So, in Fiji's turbulent waves, in a simple mansion, in a luxurious theater, and in LOFANG's deep and emotional singing ... we caught a glimpse of such a perfect woman in N 5, who confidently and gracefully controlled her whole life.

  Dior J'adore has been working with Charlize Theron for ten years. This time, Sister Theron has walked out of the complicated and dazzling mirror hall of Versailles, and was led to the golden land of reality and a brand-new world by the ribbon of zenith. And she herself has already drawn an equal sign with J'adore. Dior made a slightly "dangerous" decision: the same spokesperson interpreted the classic for ten years. Virtually, Charlize Theron strengthened the image of perfume. In J'adore's advertisements over the years, I only saw the heroine. She came to the camera again and again, presenting the female image of "true self" or "self". When the public has become accustomed to such a bold image of the goddess, once it changes its image in the future, can the future of J'adore really be as "the future is as bright as gold" as advertising words? Only time will tell the answer.

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