About because it is easy to sweat and smell indecent in summer, everyone chooses to launch a new perfume in summer. At the same time, some people complain that their favorite perfume has become a street fragrance, so it is not convenient for them to use it again. The mentality behind this complaint is very interesting, because others also use this perfume, which makes them lose their uniqueness and become "indifferent to everyone."

　　In the last month, fashion heavyweights have visited Shanghai one after another to help out the platform for the launch of new perfumes. For example, Gucci has launched a new perfume, Gucci Premi re perfume. Please come to Shanghai to participate in the sales activities of Blake Lively, the star of Gossip Girl. And fashion designer Anna Sui also went to Shanghai to sign the new Tin House perfume. At the same time, Armani launched a low-key male fragrance, and the accessories brand Swarovski also launched a female fragrance.

　　"Bumping perfume" with others will make people feel offended. Behind this mentality, perfume has quietly become a barrier, a barrier that can isolate themselves from others. Or, in a way, perfume has surpassed the symbol of taste and been promoted to a symbol of status.

　　What the hell is that perfume?

　　From the source of historical development, perfume appeared to cover body odor. In the era of King Louis XIV of France, nobles and civilians didn't like to take a bath, and Parisians used to open the window and dump urine out of the window (educated people would shout to remind passers-by downstairs before dumping). In this way, perfume came into being. From this perspective, although it is not decent, perfume is really related to status.

　　From the perspective of modern business operation, we usually classify perfume as a subsidiary series of famous brands. The more expensive luxury brands are, the more they like to launch perfume because they can make money. It doesn't matter if you can't afford Van Cleef & Arpels or Bulgari's jewelry. You can have perfume with the same logo for only a few hundred dollars. At this level, the ability of famous brand logo to attract gold is unparalleled-how important it is to create a brand and then sublimate it into a famous brand! Therefore, it is worthwhile to build a brand with large-scale capital investment. It can establish a brilliant image in the hearts of consumers. As long as consumers accept this image, this image will bring money. When clothing master Yves Sheng Roland took the helm of the brand himself, he sold his name to at least 120 partners, including the saucepan with his name. From a commercial point of view, perfume is a dream created by merchants and a guarantee for quick sales and making money.

　　From the psychological point of view, perfume is a wonderful object, and those elaborate smell designs can make people detached from the current environment and bring people wonderful psychological hints and feelings. Perfume is like a magic smell. Smell is associated with memory. There are good moments and bad moments in memory, so the smell has feelings and stories.

　　As for "bumping into perfume" with others, I don't think it matters. I don't know if you have noticed it. Different people use the same perfume, which gives people different feelings. Even if you use the same perfume with others, as long as the other person is not someone you hate, it's OK. Fortunately, there are very few annoying people, so it's hard to bump!