Some experts say that many consumers are more influenced by advertisements and brands. As long as the taste of perfume is not too different, they will continue to buy their favorite brands.

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　　A few days ago, the European Union formulated a new draft regulation on cosmetics, which is intended to prohibit perfume manufacturers in EU member countries from using three allergens: moss aldehyde chlorine, moss aldehyde and neosalaldehyde. It is reported that the draft may release preliminary results in July and be implemented at the end of the year at the earliest. Classic perfumes of chanel no.5, Dior and Guerlain, which are loved by consumers, have been "recruited" in succession. According to insiders, these three substances are essential flavor sources of chanel no.5 and other perfumes, and banning these raw materials may lead to several classic perfumes becoming out of print.

　　The list of perfume ingredients is unknown and it is difficult to distinguish allergens.

　　Perfume allergy is nothing new. According to official statistics of the European Union, one in every 40 people may be allergic to the above perfume raw materials. The World Health Organization believes that the number of allergic people in industrialized countries will increase in 2014. If no member States object to the proposal, the new regulations and amendments formulated by the EU are expected to be formally adopted at the end of 2014 or early 2015.

　　It is understood that the raw materials contained in the perfume are irreplaceable. If the final proposal is passed, these substances (moss black aldehyde and chlorinated moss black aldehyde) cannot be used, and some classic perfumes of chanel no.5, Dior and Guerlain, which are deeply loved by consumers, will change their original flavors and be out of print. In this regard, Dior and Givenchy brand executives have publicly stated that "European olfactory cultural heritage" is under threat.

　　Recently, the reporter visited the perfume counters of Guangbai Department Store, Guangzhou Friendship and other department stores and found that many counter salesmen were not clear about the raw materials of perfume, and could only answer the taste of perfume, but they knew nothing about the ingredients. It is reported that the fragrance of chanel no.5 is made up of 80 kinds of ingredients such as May Rose, Jasmine and acetaldehyde in Grass, southern France. However, in the ingredient list produced by the salesman, only more than 10 kinds of ingredients are written, and moss black aldehyde and moss black aldehyde chloride are not among them, so it is difficult for consumers to tell which perfume has allergenic materials. The Dior counter salesman said that his brand perfume was not equipped with an ingredient list.

　　Most citizens suggest keeping the classic model.

　　Should allergenic materials be banned? Chanel no.5, Dior and other brands of classic perfume ingredients will change, will its popularity be affected? Yesterday, the reporter interviewed more than 10 citizens who bought perfume at random. Some citizens said that perfume sells brands and its taste will not be affected too much. For the "off-flavor" that may be caused by the ban on some raw materials, many citizens think that classic models should be kept, but manufacturers and businesses should especially remind allergic people not to buy them.

　　"The ingredients have changed and the taste has changed. Just change the series and give it another name." Miss Jiao, who loves chanel no.5 perfume, was a little lost when she heard the news of the perfume or "bad taste". However, Miss Jiao said: "The new formula is your favorite taste and you will buy it, but if you don't like it, you will choose other brands." Miss Li, who has been using Dior pink charm perfume, believes that allergic materials should not be banned because a few people are allergic to perfume. "After all, perfume is used by most people, so just remind allergic people not to buy it."

　　Expert opinion

　　After the implementation of the new regulations

　　Perfume market is still optimistic

　　Perfume control believes that the introduction of the European Union perfume restriction order is an inevitable change to avoid some essence extracts from causing skin or respiratory tract allergies without affecting human health; During the period from the drafting of the current draft to the official implementation at the end of the year, manufacturers can readjust and improve the perfume formula with little impact. However, some insiders said that the formula of perfume, that is, the matching effect of raw materials, is extremely accidental and difficult. The banned tree moss is composed of hundreds of ingredients, which is very complicated, and it is impossible to obtain the same taste through artificial fragrance blending.

　　Despite this, perfume control is still optimistic about the future of brand perfumes. "China consumers are not very particular about taste and expectations, and many consumers are more influenced by advertisements and brands." As long as the tastes of these perfumes are not too different, I believe that consumers in China will continue to buy their favorite brands. "